Share this Case Study:
Ecommerce SEO Case Study - Balloons Right Now
Client Requirements & Goals
When I started SEO work, Balloons Right Now had limited online visibility despite offering same day balloon delivery and custom balloon arrangements in Boca Raton, Florida. The website was receiving very little organic traffic from Google and was not ranking for important buying keywords such as local balloon delivery or event balloon services. Most potential customers searching online were finding competitors instead.
The site had weak keyword targeting and technical problems. It also had a confusing page structure and low local SEO signals. This made it hard for search engines to understand and rank the business correctly. In addition, the Google Business Profile was not properly optimized, which reduced website visibility in local search results. The website got very little organic traffic. It missed many chances from customers looking for balloon services nearby.
The client’s primary goal was to secure first page Google rankings and strong visibility across AI driven search experiences, including Google AEO, GEO and LLM SEO. The focus was on dominating key local markets – Delray Beach, Parkland, Deerfield Beach and Boynton Beach – to attract high intent local customers, increase brand visibility and drive consistent growth in online orders.
The Challenges
The main challenge was to rank a local service website in a tough market. Established businesses were already leading in Google search and local results. The website had low domain authority, limited keyword relevance and weak local SEO signals, making it difficult to compete for google first page positions across multiple service areas. In addition, search intent was not clearly mapped across the pages, which reduced visibility for high conversion keywords and limited AI search understanding of the business.
Some of the challenges I faced:
- High competition for local and commercial keywords
- Low domain authority and website trust signals
- Weak local SEO and location based relevance
- Pages not aligned with search and AI intent
- Limited visibility across multiple target locations
My Strategy & Solution
I started with detailed competitor research to identify ranking gaps and real search opportunities. Then I optimized all service, location and category pages with clear keyword targeting and search intent. I fixed all technical SEO issues and built high quality backlinks to improve authority, increasing visibility in Google and AI search results. Then I successfully ranked on Google 1st and AI search engine 1st page for multiple keywords.
Here is some information on Google, AEO, GEO and LLM SEO rankings :
1. Same Day Balloon Delivery Boca Raton
2. Balloon Bouquet Boca Raton
3. Balloon Arrangements Boca Raton
4. Best Balloon Boca Raton – Chatgpt
5. Balloon Delivery Service Boca Raton – AI Mode
6. Trusted Balloon Shop Boca Raton – Chatgpt
7. Balloon Shop Near Boca Raton – Gemini
8. Google Business Profile interactions
9. Business & Call Leads
10. Business Performance
11. Business Orders
The Final Results
After 6 months of SEO improvements, the client achieved outstanding results and was extremely satisfied, providing an honest review of the work. The website became much more visible, ranking in 1st position on Google as well as appearing in AI search results like ChatGPT, Google AI Mode and Gemini. As a result, the client began receiving regular calls, leads and orders consistently.
Website Performance Improved by
The website’s visibility significantly improved, attracting more organic traffic and real customer searches.
GBP Rankings Boosted by
SEO Visibility Increased by
Overall SEO performance strengthened with high-ranking keywords and optimized pages across the site.
Lead Generation Grew by
The client now receives regular calls, leads, and orders consistently from organic search and AI results