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Shim Law Group is a trusted law firm based in New York City. Their team handles legal cases for people across all five boroughs. In court, they win. Online, they were nearly invisible. Their website sat far below the top law firms. Their Google Business Profile never showed in the local Map Pack. When people searched “New York lawyer” or “law firm near me,” a rival name came up first.
The firm hired me, Abdullah Sheikh, to change that. I run a full SEO Service built for law firms that need real cases, not empty clicks. Shimlaw Group asked for three clear things. First, a fast, clean website Google trusts. Second, strong Local SEO so nearby clients find them on Maps. Third, visibility inside AI answers on ChatGPT, Gemini and Google SGE.
Legal buyers now ask AI tools before they ever call. So we needed AEO and GEO work alongside classic search. Every page had to answer real client questions in plain words. Every trust signal had to be rebuilt. The goal was simple: turn search traffic into booked consultations and steady monthly revenue for a firm that already knew how to win.
The starting point was rough. The site loaded slowly on phones. Core Web Vitals failed on nearly every page. Service pages were thin and copied the same text. Google saw duplicate title tags and broken internal links. The Google Business Profile had no posts, few photos and almost no fresh reviews. Local map rankings sat past position 20. Meanwhile, New York legal keywords are among the costliest in the world. Massive firms with huge ad budgets held page one. No AI tool ever named Shimlaw Group in an answer. Technical SEO had never been touched. Trust signals were weak. We had to repair the base before any growth could stick.
I began with a deep audit of the whole site. Fixing the base came first. I cleaned bloated code, compressed images, and passed every Core Web Vitals check. Then I added legal schema markup so Google could read each service clearly. Next, I rebuilt every practice area page with real answers to real client questions. Thin pages became helpful guides. For Local SEO, I optimized the Google Business Profile with weekly posts, fresh photos, service areas, and steady review replies. I built accurate citations across trusted legal directories. For AI SEO, I wrote short FAQ blocks that AI tools quote directly. This blend of Technical SEO, content depth and local trust lifted Google and AI results together.
The results reshaped the firm’s pipeline. Shim Law Group now holds top three Map Pack spots for core New York legal searches. The site loads fast, passes every technical check and Google trusts it. AI tools now name the firm when people ask for legal help in New York. Most important, real people call. Consultation forms fill up. The firm books qualified cases every month instead of chasing referrals. Revenue grew, brand authority grew and Shimlaw Group now competes with far larger firms in one of the hardest legal markets anywhere.
Business Metric | Before | After | Growth |
Website Performance Improved by 86% | Slow mobile load, failing Core Web Vitals | Fast load, all vitals pass | +86% |
GBP Rankings Boosted by 94% | Below position 20 in Map Pack | Top 3 Map Pack positions | +94% |
SEO Visibility Increased by 172% | Few keywords on page one | Strong page one keyword footprint | +172% |
Business Lead Grew by 138% | Low monthly calls and form fills | Steady qualified case leads | +138% |
Client Business Revenue Generated by 105% | Flat monthly case revenue | Doubled recurring case revenue | +105% |
