Company

AMSOIL Synthetic Oil

Category

eCommerce

Live view

Timelines

6 Months

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Synthetic Oil SEO Case Study: Online Oil Store Ranks #1 on Google & AI Search

A real Ecommerce SEO win by SEO Service provider Abdullah Sheikh – built to grow a synthetic oil store across the USA and Europe.

Client Requirements & Goals

Synthetic Pros is an online synthetic oil store run by AMSOIL dealer Adam Roering. Based in Little Falls, Minnesota, the shop ships premium AMSOIL synthetic oil to drivers across the USA and Europe. They sell motor oil, diesel oil, gear lube, transmission fluid, filters and fuel additives for cars, trucks, motorcycles, ATVs and more. The products are top quality, but the store was hard to find on Google. Many buyers searching for synthetic oil online never saw the brand. Bigger oil sellers ranked above them in search results. 

So the store hired Abdullah Sheikh for a full Ecommerce SEO Service built for online growth. The main goal was clear: rank higher for synthetic oil, motor oil and AMSOIL searches in the USA and Europe. They wanted a faster website, more product page traffic and steady online orders all year round. They also wanted to show up in AI search tools like ChatGPT, Gemini and Google AI Overviews, where buyers now ask which synthetic oil is best. In short, they needed a smart SEO plan that turns clicks into more orders and real revenue growth this year for the oil brand.

The Challenges

When Abdullah Sheikh started, Synthetic Pros had great synthetic products but weak online reach. The website ran on WordPress with Elementor, but pages loaded slowly and failed Core Web Vitals. Many product and category pages had thin content and weak on page SEO. Title tags and meta descriptions were missing or repeated across pages. The site had almost no product schema, so Google and AI tools could not read the oils, prices or reviews well. Bigger oil brands ranked above them for key synthetic oil searches. Site links and citations were also weak, which hurt trust. Seasonal demand made oil sales rise and fall. Together these gaps blocked steady traffic, leads and online orders each month.

My Strategy & Solution

Abdullah Sheikh built a full Ecommerce SEO plan for the store. He fixed Technical SEO first, boosting site speed and Core Web Vitals. He rewrote product and category pages with buyer intent keywords and clear content. He added product, review and FAQ schema so Google and AI search read every page. For Local SEO, he also tuned the dealer profile for the home base. He used AI SEO, AEO and GEO methods so the store shows up in ChatGPT, Gemini and Google AI answers. He built quality links and fresh reviews to grow trust and win lasting rankings across the USA and Europe markets.

The Final Results

Results changed the business fast. Synthetic Pros now ranks on page one for top synthetic oil, motor oil and AMSOIL searches in the USA and Europe. Product pages now load faster and keep buyers on the site longer. Organic traffic, leads and online orders climbed month after month. The store also shows up in AI search answers when buyers ask which synthetic oil is best. With stronger SEO visibility and a faster site, Synthetic Pros now wins steady orders and real revenue growth all year long now. 

Before & After Improvement Comparison

Business Metric

Before 

After 

Growth 

Website Performance (speed score) 

52

87

↑ 68% 

SEO Visibility (ranking keywords) 

80

156

↑ 95% 

Business Leads (inquiries/month) 

60

93

↑ 55% 

Business Product Sales (orders/month) 

150

243

↑ 62% 

Client Business Revenue (monthly) 

$14,000

$21,280

↑ 52%